Region Product Marketing Manager 2
GE Healthcare - Egypt , Istanbul
Job description
About Us
GE (NYSE: GE) works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works. For more information, visit the company's website at www.ge.com
Relocation Expenses
No
Role Summary/Purpose
Regional Product Marketing develops a regional product/portfolio strategy including product positioning, market segmentation and targeting and installed base retention. This position is responsible for generating growth for products in a given geography through demand creation and funnel acceleration in partnership with Field Marketing; and supporting future product planning by identifying market trends, relevant buying centers and personas, and customer needs.
Essential Responsibilities
Collecting win/loss & competitive insight on product portfolios at regional level; feedback to global product; recommend and develop marketing programs to adjust product positioning and improve win rate. Collaborating with commercial leadership and global marketing to develop the region market and orders forecast. Ensuring regional marketing plans & execution are aligned with global marketing plan (value proposition, positioning, marketing mix, etc.) to grow orders and share. Providing region input to business cases for products/upgrades that are at concept stage, work with Global Product Marketing to develop, test and prototype new product ideas Employing clinical and industry trend analysis, and market share and competitive analysis relevant to a product / portfolio. Conducting in-depth research to define customer problem statement, success metrics, clinical and economic needs, buying cycles, and personas (to support development of global MRD) . Validating global value proposition and messaging and adapt for regional use. Prioritizing and mapping global customer segments and work with Field Marketing on demand creation activities to achieve NPI and business objectives. Working with Field Marketing organization on interlocks, understanding and reacting to win-loss, leveraging demand generation opportunities, providing relevant support for regional campaigns, etc. Developing and supporting product-specific KOL's and advisory boards. Developing regional thought leadership and advertising and promotion strategy in support of demand creation and funnel acceleration activities. Adapting global marketing assets (including sales tools) to ensure that the region commercial organization has the right tools to position and sell product configurations / portfolio effectively. Training direct / indirect sales channels. Identifying and establishing reference and show sites. Developing programs to gather regional evidence of customer success, early adopters, show sites, and clinical evidence where appropriate Coordinating product training for commercial teams by leveraging Global Product Marketing and Global Product Management support Providing commercial teams product knowledge in product use, differentiation, positioning and pricing
Qualifications/Requirements
•5+ years experience in product marketing, product development, advanced clinical education or related field
•Proven clinical knowledge and AW demonstration skills
•Excellent oral and written communications skills
•Strong analytical and process skills
•Strong project management skills
•Ability to work effectively with Modality and Regional teams within a matrix environment
Desired Characteristics
•Deep Product Management/Marketing expertise, including: clinical demonstrations, teaching skills, market trends/analysis, NPI process, product roadmap development, product life-cycle management,
•Healthcare product/industry/technical/clinical acumen
•Leadership skills to lead teams and shape/lead growth vision and marketing strategy
•Innovation – develop new ideas through collaboration and execute on creative ideas
•Proven knowledge of EAGM DI markets and customer base
•
•Proven ability to work in a team in EAGM Regions and globally
•Proven ability to influence and negotiate internally and with customers.
To Apply: https://www.linkedin.com/jobs2/view/22741259?trk=jobs_home_click_jymbii&refId=be56c5e3-4030-4eb7-8dc7-5d7893906d9f
GE Healthcare - Egypt , Istanbul
Job description
About Us
GE (NYSE: GE) works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works. For more information, visit the company's website at www.ge.com
Relocation Expenses
No
Role Summary/Purpose
Regional Product Marketing develops a regional product/portfolio strategy including product positioning, market segmentation and targeting and installed base retention. This position is responsible for generating growth for products in a given geography through demand creation and funnel acceleration in partnership with Field Marketing; and supporting future product planning by identifying market trends, relevant buying centers and personas, and customer needs.
Essential Responsibilities
Collecting win/loss & competitive insight on product portfolios at regional level; feedback to global product; recommend and develop marketing programs to adjust product positioning and improve win rate. Collaborating with commercial leadership and global marketing to develop the region market and orders forecast. Ensuring regional marketing plans & execution are aligned with global marketing plan (value proposition, positioning, marketing mix, etc.) to grow orders and share. Providing region input to business cases for products/upgrades that are at concept stage, work with Global Product Marketing to develop, test and prototype new product ideas Employing clinical and industry trend analysis, and market share and competitive analysis relevant to a product / portfolio. Conducting in-depth research to define customer problem statement, success metrics, clinical and economic needs, buying cycles, and personas (to support development of global MRD) . Validating global value proposition and messaging and adapt for regional use. Prioritizing and mapping global customer segments and work with Field Marketing on demand creation activities to achieve NPI and business objectives. Working with Field Marketing organization on interlocks, understanding and reacting to win-loss, leveraging demand generation opportunities, providing relevant support for regional campaigns, etc. Developing and supporting product-specific KOL's and advisory boards. Developing regional thought leadership and advertising and promotion strategy in support of demand creation and funnel acceleration activities. Adapting global marketing assets (including sales tools) to ensure that the region commercial organization has the right tools to position and sell product configurations / portfolio effectively. Training direct / indirect sales channels. Identifying and establishing reference and show sites. Developing programs to gather regional evidence of customer success, early adopters, show sites, and clinical evidence where appropriate Coordinating product training for commercial teams by leveraging Global Product Marketing and Global Product Management support Providing commercial teams product knowledge in product use, differentiation, positioning and pricing
Qualifications/Requirements
•5+ years experience in product marketing, product development, advanced clinical education or related field
•Proven clinical knowledge and AW demonstration skills
•Excellent oral and written communications skills
•Strong analytical and process skills
•Strong project management skills
•Ability to work effectively with Modality and Regional teams within a matrix environment
Desired Characteristics
•Deep Product Management/Marketing expertise, including: clinical demonstrations, teaching skills, market trends/analysis, NPI process, product roadmap development, product life-cycle management,
•Healthcare product/industry/technical/clinical acumen
•Leadership skills to lead teams and shape/lead growth vision and marketing strategy
•Innovation – develop new ideas through collaboration and execute on creative ideas
•Proven knowledge of EAGM DI markets and customer base
•
•Proven ability to work in a team in EAGM Regions and globally
•Proven ability to influence and negotiate internally and with customers.
To Apply: https://www.linkedin.com/jobs2/view/22741259?trk=jobs_home_click_jymbii&refId=be56c5e3-4030-4eb7-8dc7-5d7893906d9f
تابع جروب "وظائف الحكومية المصرية" على الفيس بوك
للمزيد من فرص العمل الحكومية والخاصة تابع اكبر صفحة نشر وظائف فى مصر على الفيس بوك
متابعة جميع الوظائف الحكومية لحظه بلحظه نزل الان تطبيق وظائف مصرية من سوق جوجل بلاي
